Retrofuturism i teknikjättarnas arkitektur
2 april 2016 | Ingen har kommenterat än
”Why are Google and Apple spending billions to build offices that look lifted straight from the 1960s?”
Läsvärt i NY Times om digitala erans rötter i – och svårigheter att frigöra sig från – den alternativa 60-talskulturen: Google and Apple: the High-Tech Hippies of Silicon Valley (28 mars 2016)
”Well after the orchards of Northern California were overwhelmed by glass boxes and suburban tracts, the tech companies find themselves looking longingly at an Edenic, prelapsarian moment, when it seemed that — to adapt a more recent slogan — another world was possible. But what was originally borne from improvisation and a desire to live simply is now borne from unimaginable mountains of cash. The new Apple office will cost an estimated $5 billion, making it possibly the most expensive office building in history. We are dealing with a bubble of a different kind.”
Kategori: Ekonomi, media och samhälle, Framtiden, Tidens gång
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